Category: NFT

To date, the NFT market has largely been hype-driven. Attractive projects with cool art and significant marketing budgets have dominated the conversation, with little focus applied to long term sustainability. If we’re being honest, the primary incentive in the space has been secondary market royalties. While very lucrative, this model has not been healthy for…

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Marketing. It’s a word thrown around businesses a lot, but what it is really? How can it impact your business/project? Marketing fills the gap between the product/service and consumers. Especially, in an up-and-coming NFT space, marketing plays an indispensable role. The first step for a novice NFT startup is to figure out the NFT marketing…

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